Executive - Marketing (Sailor)

Responsibilities & Context

Coordinate and support all retail marketing related activations.

Assist to plan, formulate and implement integrated 360 marketing strategies to build brand awareness, drive traffic and conversion.

Initiate and execute creative marketing campaigns via social media activities, digital marketing, retail events, content development.

Explore new channels for promotion and partnership opportunities.

Track & analyze metrics and evaluate the effectiveness of all marketing initiatives or campaigns.

Handle brand media planning and initiate brand social campaigns as well as manage brand social calendar.

Manage and work with vendors/agencies for events and marketing campaigns.

Work with internal and external parties, for example, Retail Operations team, visual merchandising team and vendors to achieve business objectives.