Digital Marketing Specialist

Bio-Xin Cosmeceuticals

Bio-Xin Cosmeceuticals is a leading provider of advanced skincare solutions, combining cutting-edge science with the finest natural ingredients. Our mission is to enhance beauty and wellness through innovative products and exceptional customer service. We are committed to making a positive impact on our customers' lives and the community.

Job Context

We are seeking a talented and creative Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing digital marketing strategies to increase brand awareness, drive online sales, and enhance customer engagement. This role requires a deep understanding of digital marketing channels, data analysis, and content creation.

Job Responsibilities

Develop and implement comprehensive digital marketing strategies to achieve business objectives.

Manage and optimize online marketing campaigns across various platforms including social media, email, SEO, SEM, PPC, and content marketing.

Create engaging and high-quality content for digital channels, including website, blog, social media, and email newsletters.

Analyze and report on the performance of digital marketing campaigns, using data to drive continuous improvement.

Collaborate with the design and product teams to create compelling marketing materials and ensure brand consistency.

Monitor industry trends and competitor activities to identify opportunities for innovation.

Manage and grow the company’s social media presence, engaging with customers and building a community.

Develop and manage SEO, SEM strategies to improve organic search rankings and drive traffic to the website.

Coordinate with external agencies and vendors as needed to support digital marketing initiatives.

Stay updated with the latest digital marketing trends, tools, and best practices.